I am a recently graduated marketing professional looking to make a remarkable impact on the world. I am passionate about design, leadership, customer experience, strategy, philanthropy, and much more. My experience is in branding, digital marketing, data analytics, and coding. I'm looking for roles in which I can apply my experience and passions and make an impact for the organization I belong to.
RELEVANT EXPERIENCE
- Director of Growth
Havenwood Academy | DEC 2021 - PRESENT
While much of my day to day work remained the same after being promoted to be a Director at Havenwood Academy, the importance of being an exceptional leader became more prudent. As the Director of Growth, I now must lead out on many of the organization's most important projects. Some of the most impactful items I've worked on since being Director are:
- Havenwood University. An online platform for Havenwood families to receive much needed therapy and education.
- Department dashboards
- Engage Young Adult Transitions founding team.
- Havenwood parent seminars
- Marketing Analyst & CX Manager
Havenwood Academy | APR 2020 - DEC 2021
As the Marketing Analyst, my responsibilities vary widely but the end goal is simple, bring in business and fill the beds for future growth. As the Marketing Analyst, I do things like:
- Design and develop our website using WordPress and custom HTML/CSS.
- Create and manage dashboards using Google Data Studio.
- Use best SEO practices to improve rankings and organic traffic.
- Perform A/B testing to improve conversion rates using Google Optimize.
- Create custom graphics using Adobe products for marketing and internal purposes.
- Responsible for all data collection and analysis including employee surveys, student academic performance, marketing KPI's, clinical outcomes, and much more.
- Film and edit videos for marketing and internal training purposes using Adobe products.
- Manage our Electronic Medical Record software, Bluestep, for the entire company's use.
- Create custom code using HTML, CSS, and Javascript to perform automated actions and dashboards within Bluestep.
- Lead teams of contractors for various marketing purposes.
- Marketing Intern
Havenwood Academy | MAR 2019 - APR 2020
As an intern, my initial responsibilities were to help assist in small tasks like managing social media, creating graphics, and coming up with ways to satisfy the customer experience. After my superiors could see my talent in web design, I took on the big project of stripping the entire website and redoing it from scratch. The redesign of the page was one of our most successful projects.
- Student Body VP of Academics
Southern Utah University | MAY 2019 - MAY 2020
As the Vice President of Academics, my role was to support students' success in my areas of ownership. I headed the Student Life Enhancement Committee, we put on creative events and projects to better life on campus. I also headed the Academic Senate, comprised of Senators from every college. There we worked on creating academic policy to improve student's academic experience. As a member of the Executive Council, my other VP's and I worked together to manage the 100+ students in the organization. It was in this role where I had my first taste of being in an authoritative role.
- Founder
Southern Utah Marketing Agency, LLC | MAR 2019 - PRESENT
As a way to capture my entrepreneurial spirit and put the marketing skills I've developed to use, I founded Southern Utah Marketing Agency as a legal arm for me to freelance market for businesses of all kinds and sizes. I've worked with well-known brands like Marriott and Hampton Inn as well as small local companies to Cedar City. I've done social media management, web design and development, logo design, copywriting, and much more for my various clients.
MY BACKGROUND
Born in the greater Salt Lake area, I grew up with a close family and set of friends. In high school, I began to find things I would be passionate about. After taking a sports marketing class, I was hooked on how business and creativity joined together to create some of the best companies and sports teams today. I was also introduced to coding, where I learned to code HTML/CSS websites.
After being accepted into Southern Utah University on a full-tuition scholarship, I came with my mind set on getting involved around campus. Before coming as a freshman, I had already secured a role as a Community Attachè, an ambassador for student housing. Soon into the year, I joined Sigma Chi where I found a passion for leadership and philanthropy. Later that year I had my first involvement with student government, helping run on-campus events.
Having had more than a dozen different collegial positions from my fraternity, student government, or elsewhere on campus, I applied for a local internship for Havenwood Academy. I felt well qualified to help them make small improvements to their digital marketing and customer experience. I was able to help build a new website, increase their online leads, and be valuable in other areas of the company.
After graduating with my bachelors, Havenwood extended me an offer, tailor made for what I was already doing well for them. I came on full time as their Marketing Analyst & CX Manager where I have made continuous improvements in our digital marketing, become the go-to guy for internal operational issues, and have launched myself as a leader in the company.
Most recently after completion of my MBA, I was promoted to be the Director of Growth. This role allowed me to dive deeper into the organization's leadership, lead out on important projects, and continue making major improvements to the company.
EDUCATION
- Masters of Business Administration
Southern Utah University | MAY 2020 - DEC 2021
Notable Classes
- MKTG 6930 - Integrated Marketing
- MKTG 6300 - Marketing Analytics
- MGMT 6250 - Effective Teams
- MGMT 6150 - Leadership
- MGMT 6100 - Managing People & Organizations
- Bachelor of Science - Marketing
Southern Utah University | AUG 2016 - MAY 2020
Notable Classes
- MKTG 4950 - Marketing Management
- MKTG 4200 - Digital Marketing
- MKTG 4100 - Market Research and Strategy
- MKTG 3950 - Integrated Marketing and Communication
- MKTG 3030 - Buyer Behavior
- Bachelor of Science - Management
Southern Utah University | AUG 2016 - MAY 2020
Notable Classes
- MGMT 4950 - Strategic Management
- MGMT 3240 - Human Resource Management
- MGMT 3100 - Operations Management
- ENTR 3210 - Entrepreneurship
CASE STUDIES FROM MY FAVORITE AND MOST SUCCESSFUL PROJECTS
CASE STUDIES FROM MY FAVORITE AND MOST SUCCESSFUL PROJECTS
Web Growth & Optimization
Read how I grew Havenwood's traffic and optimized for conversion to 7x our monthly online leads.
Regression Analysis in Employee Survey
See how I design and analyzed our employee survey data to discover a key aspect of employee satisfaction.
Nurturing for a better Experience
Learn about Havenwood's Parent Drip Campaign that has revolutionized our communication with our customers.
What Others Are Saying About Me
"Brandon embodies our core value of Extreme Ownership on a daily basis. He pays attention to everything from overall marketing to cleanliness. He is constantly impatient to see us grow and professionalize. He wants to be of influence in all that we do but always from a perspective of desire for improvement and never for selfish reasons. Brandon is the epitome of Extreme Ownership."
Dr. Ken Huey - Havenwood Academy Executive Director
"This past semester, Brandon requested to work with me on a regular basis to review and develop his efforts on campus. In these meetings, we discuss leadership philosophies, as well as, work through many problems and challenges he faces as a student leader. The initiative he has taken to ensure he is developing as a leader is impressive. He is an incredibly thoughtful student that believes in self-reflection and assessment to improve. I have rarely seen this dedication amongst his peers. "
Jason Ramirez - Univerity of Utah Dean of Students
My Professional Skills
Over the last few years, I've become developed different skills that would prove useful for any marketing professional. See what software I'm experienced with, what soft skills are a strong suit and more.