Brandon Payne, Executive Director at BlueStep. Formerly Marketing Intern Director of Growth VP, Behavioral Healthcare Executive Director

I started as a user at a treatment facility in Southern Utah. Six years later they acquired my business and asked me to run their company. This is how that happened.

The story

Director of Growth
Havenwood Academy

The user

I spent three years at , a residential treatment program in Cedar City, Utah, and finished as Director of Growth as part of the leadership team. My job was to increase admissions and decrease churn. We accomplished that through creative online marketing solutions and building a world-class treatment experience. The entire company ran on an EHR called BlueStep, which was my introduction to their product.

BlueStep had tons of gaps that were not fulfilling our needs, but it was highly customizable and built with a proprietary coding language. I taught myself that coding language and began leveraging BlueStep as an instrument to help our company get really efficient.

We built all kinds of new automations, dashboards, auditing tools, and more. Rather than BlueStep being a strain on our operations, we turned it into a center point for delivering care and high quality experiences to patients, their families, and our employees.

VP of Behavioral Healthcare
Xantie Analytics

The builder

The practice I was hired to run was me and one analytics contract. Three months in, that contract ended. I bet on product instead of more consulting.

I took what I learned at Havenwood and joined a data consulting firm called Xantie to broaden my reach. I became excellent at building out impactful dashboards and insights within clinical and financial data for residential treatment centers, and Xantie already had a presence in behavioral healthcare doing this. I joined their team and ran with their behavioral healthcare clients.

When our largest contract was cancelled on us, an insurance billing company, I was left to figure out how we replace that income. This contract alone made up more than 90% of my division's revenue. Rather than leaning into more consulting work, I began building plug and play products and partnered with BlueStep to do it.

The two products I personally designed and shipped began getting traction in the market. I started getting a reputation in the industry as a go to for data and technology consulting. And BlueStep was paying attention.

An admissions CRM
Purpose built for the features that residential treatment centers need without the high costs of Salesforce.
An outcomes platform
Schedules every patient's assessments (PHQ-9, YOQ or a facility's own surveys) from their admit and discharge dates, then shows clinicians whether treatment is working.

Executive Director
BlueStep Systems

The executive

BlueStep acquired the business I'd built on its platform, then handed me the whole division to run.

When BlueStep's leadership saw what we were building on their infrastructure, they acquired our business and hired me as Executive Director, the first dedicated executive operator in the company's twenty year history. I'm the primary operator for the division. Product vision, engineering, marketing and sales, implementations and the P&L all roll up to me.

Product
I set the vision and the roadmap: what we build, what we don't, and in what order.
Engineering
I lead the team building the software that clinical programs run on every day.
Go-to-market
Pricing, positioning, marketing and the sales pipeline.
The business
Hiring, margins and the P&L.

The first big call was the hardest. BlueStep had been building every client's system by hand, which kept margins razor thin and turned every new customer into a custom project. I decided to rebuild the product into a modular suite that ships ready to use and gets configured, not coded, for each program, while keeping every existing client running.

Leading that rebuild meant turning years of real client workflows into a product a whole team could build against. I set the architecture, wrote the specs, reviewed the work and wrote about half of the early code myself, because the best way to lead engineers through complex software is to understand it as well as they do. As the team grew, my job shifted from building to deciding, unblocking and holding the bar.

Onboarding got faster, per-client engineering dropped, and the ceiling that had capped our growth for years went away.

Notable projects

About

Personal

I was born and raised in and around Salt Lake City. I grew up with a very tight family and have the same friends since elementary school. Despite my closeness to the people around me, I headed four hours south and attended Southern Utah University where I met who would become my wife during orientation week. We bonded immediately and have been inseparable since. I got really involved in school and was able to network throughout the small town of Cedar City. My internship with Havenwood Academy eventually turned into a full time job offer and so much more.

In my personal time I really enjoy being outside as much as possible. That includes camping, hiking, golfing, fishing, and anything else that helps me enjoy the beautiful state we live in. My wife and I love to travel and have been fortunate enough to see so many places all over the world now. We just returned from a three week trip all across Europe and plan to travel much more. My dog Kiko is also a center stone in my life. He comes with us everywhere and is a big part of our family.

I'm incredibly lucky to have the people I have around me and to get to enjoy life as much as I do. I tell people often that I don't gamble because I've already used up most of the good luck in my life.

Education

MBA
Southern Utah University
BS, Marketing and Management
Southern Utah University, double major

At SUU, Brandon served as Student Body Vice President his senior year and was named the university's Male Contributor of the Year. He was also a member of Sigma Chi, where he led the chapter's philanthropy for several years, raising money for cancer research.

BlueStep runs the programs where teenagers and young adults live for months while they get treatment. Each one is a hospital, a school, a dorm and a business at once.

BlueStep is the system all of it runs on: the clinical chart, admissions, the school, billing, staffing and the portal parents log into. Every program is different, so every part of it has to be configurable.

Program
A residential treatment center or therapeutic school. Our customers.
Direct-care staff
The people on shift with residents day and night. Rarely at a desk.
Shift note
What staff write about each resident every shift. It becomes part of the medical record.
Milieu
The daily living environment: meals, school, groups, free time.
Educational consultant
An advisor families hire to find the right program. The industry's biggest source of referrals.

A long-term residential treatment center in Cedar City, Utah, for young women ages 12 to 18. Students live on campus, go to school on campus and do the work of getting well there.

Havenwood specializes in complex trauma and attachment, and many of its students come from adoptive families. Treatment pairs therapy, including EMDR, neurofeedback and brainspotting, with an accredited school and the everyday life skills that help it hold up after discharge.

It's licensed by the state of Utah, accredited by the Joint Commission and staffed at more than four adults for every student. A sister program for boys, Havenwood SLC, has since opened in Salt Lake City.

A program like Havenwood runs around the clock, and nearly everything it does has to be documented: every shift, every medication, every therapy session, every class. That's a lot of software in the hands of people who would rather be with the kids. It's where I learned what software owes the people who use it.